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#HOW MANY BOOKS ARE IN 50 SHADES OF GREY MOVIE#
“This movie sends the message that a woman does not mean no when she says no,” he says. She is quick to add, “We do not market to teen girls.”īut “Fifty Shades” is a step backward in terms of the fight against all forms of domestic violence, in particular the current prevalence of rape on college campuses and in the military, says Patrick Wanis, a human behavior therapist based in Miami and Los Angeles. Representatives of the adult merchandise industry say their products are aimed at informed adults. “Our corsets and handcuffs are pretty, almost like fashion accessories,” says Desiree Duffie, spokesperson for California Exotic Novelties. “The one that just says, ‘Curious?,’ is something I had to explain to them,” she says, adding that parents almost can't keep adult themes away from children anymore. The Los Angeles mother says the film’s billboards that are visible all over town have made it impossible to ignore the movie. “You have to explain everything to them anyway, with Viagra commercials on at dinner time,” she says. Los Angeles mother Rebecca Cody, shopping in Target with her 4-year-old daughter, Gwynne, and 9-year-old son, Tommy, says the conversations are being forced upon families by such marketing. The push to market merchandise from the film has raised the visibility of sex toys, which are now marketed to mainstream consumers in such outlets as Target.
#HOW MANY BOOKS ARE IN 50 SHADES OF GREY TV#
Many parents find the issue inescapable, a trend only reinforced by the saturation marketing that accompanies a major studio film such as “Fifty Shades.” A study by the Parents Television Council found that 47 percent of TV ads for the film ran in the so-called family hour between 8 and 9 p.m. Much of this push has been driven by images from the pornography industry seeping into the popular culture, points out Gordon Coonfield, associate professor of communication at Villanova University near Philadelphia.Ĭalvin Klein’s now-infamous ads from the early 1990s were staged, filmed, and photographed to appear as amateur kiddie porn, he says, “complete with wood paneling in the basement, too-young models, and an off-camera voice asking strangely inappropriate questions like he is ‘grooming’ them to do something no one should want to see.” Professor Coonfield made his comments via e-mail. “The sexual templates of children are being altered to think that sexual violence, emotionless sexual encounters, and fetishized practices are normal and healthy behaviors," Ms.
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"These girls are wishing to have a man who intimidates, humiliates, and abuses them,” she adds.
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A quick search of social media posts on the film, she says, shows throngs of teenage girls fantasizing about having their own Christian Greys. While many argue that "Fifty Shades of Grey" is for adults, "the media firestorm has pushed it into the awareness of children of all ages," says Dawn Hawkins, executive director of the National Center on Sexual Exploitation, via e-mail. The narrative of explicit and humiliating behavior is helping to reset the mainstream base line for acceptable sexual behavior, a shift that has been under way for years and has implications not just for adults but for children as well. The erotic movie “ Fifty Shades of Grey” sold a record $94.4 million in movie tickets over Valentine’s Day weekend, but that is not all that the tale of two Seattle 20-somethings is selling, say some observers.